News
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2nd May 2012
Fair pay and home ownership as top priorities of Arab Youth
Dubai, UAE; May 2, 2012: Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2012, the largest study of its kind of the region’s largest demographic.
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15th February 2012
Strong new additions to Digital and Healthcare practices
Zurich, 15 February 2012. Burson-Marsteller has added two new proven specialists to its team: Matthias Lüfkens as Head of the Digital Practice, and Dev Rakshit as a Senior Consultant in Healthcare & Science Communications.
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9th January 2012
Burson-Marsteller Switzerland reassigns responsibilities within its Executive Board
Zurich, 9 January 2012. Burson-Marsteller announces a reassignation in its executive board: Martin Hofer, previously Head Corporate Communications, will head the Public Affairs Practice. Ute Dehn Christen, previously Head Corporate Financial Communications, will lead the Corporate & Financial Communications Practice.
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Brand Vulnerability Index (BVI)
A new way to measure brand risk from NGO campaigns. More information
