Why we are special – Our approach
Insight & Knowledge
Burson-Marsteller has made an above-average investment in its Insight & Knowledge platform, i.e. in research, studies, communications platforms and the exchange of know-how between our employees. We also foster contacts with the leading educational organisations and are therefore familiar with state-of-the-art communications science. As a result, the client will benefit from innovative services, surprising solutions, advanced thinking, and exciting communications ideas.
Vast Brainpool & Best People
Our clients expect quality work from committed people who understand their own business just as well as the world of their clients. Acting nationally and internationally on behalf of our clients, therefore, is a team of top experts and professionals in their respective PR industry disciplines. A job with Burson-Marsteller is valuable. To be a «Burson person» is something special. For years, Burson-Marsteller has invested more in its employees than most other PR agencies. Our clients feel that. Our employees appreciate it.
Anchored in Switzerland – Networked throughout the world
Burson-Marsteller is the only agency in Switzerland that, over the years, has been able to draw upon a seamless and harmonised international network of agencies – a network that does not merely exist on paper but builds on colleagues who follow the same Burson-Marsteller culture, base their concepts on the same methodology, and know, appreciate and respect one another. We are anchored and networked in Switzerland. However, at any time, around the clock, we can call upon the expertise and willingness of our colleagues all around the world.
Initiative & Commitment
We want our clients to recommend us. As a result, we must produce high-quality work and generate communications value. That calls for advisory staff – Burson persons – who act for our clients with initiative and commitment, and who always see themselves as sound, honest and open members of a team.
DIGS – Strategically aligned
Digital – Integrated – Global – Strategic. This is the Burson-Marsteller business strategy.
The “D” in our strategy: The rapidly changing world of communications needs new approaches in the area of interactive and digital media.
The “I” in our strategy: In all areas, directions and disciplines, our work and our thinking are integrated. Our concepts are aimed at cross-medial implementation. They are always conceived on the basis of a differentiating and comprehensive master idea that can be implemented according to a specific medium through channels that have been specially chosen for the particular situation and target audience. Burson-Marsteller wants to be a comprehensive communications services provider for its clients. For the benefit of those clients, whenever possible and necessary we will integrate the special resources provided by other professionals from our Young & Rubicam and WPP networks.
The “G” in our strategy: We possess and strategically cultivate a unique global network of our own and partner agencies.
The “S” in our strategy: We don’t only want to be PR and communications experts; we also want to have a sound grasp of our clients’ business. Advisors who possess industry know-how are thus called for, along with expertise across the key communications disciplines and tools that turn information into useful knowledge.
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