Burson-Marsteller was founded in the USA in 1953. When Bill Marsteller’s advertising agency sought a public relations agency for its biggest clients, Harold Burson’s agency was recommended.
Burson-Marsteller’s Swiss roots go back to the early 1970s. Jäggi Communications, under the management of Dieter Jäggi and his partners, had for decades been one of the leading communications agencies in Switzerland. Dieter Jäggi is seen as one of the pioneers of integrated communications. So he was quick to realise the importance of high-quality, international communications advice, which he believed should be more than just a loose collaboration between random international partners. In 1997, the pioneer set a further milestone with the decision to integrate Jäggi Communications into the international agency network of Burson-Marsteller, part of the Young & Rubicam Group. From that moment on, this once nationally active company could also count on the know-how of one of the world’s biggest and most respected agency groups.
In recent years, the company has gradually extended its position in the Swiss agency market and is in the top 3 in BPRA’s market statistics.
Burson-Marsteller has branches and affiliated offices all around the world.
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