Newsroom » The Cast Blog
PR in Switzerland: Communications campaigns with actual mountains to climb, with Burson-Marsteller’s David Hart
by David Hart on 21st February 2013
Upping sticks and moving your life abroad can be a challenging experience. New cultures, new languages and a new pace of life can often take a while to adapt to.
“I had a great story to tell. Then the Pope resigned…”
by David Hart on 13th February 2013
Successful communications require a good story, told to the right people, at the right time.
People Power
14th February 2011
The effects of media channels and social media platforms during the Egyptian Revolution.
How To Read A Blog
25th November 2010
There is just so much information online these days. So much information, so many things to read, pictures to look at and videos to watch, that it can quickly become impossible to keep up with the incessant flood of information. To manage such a tide of updates, it’s essential to find a way of keeping the information at a manageable, focused level.
Feeding the needs of fickle fans
3rd November 2010
A report in U.S. advertising publication Advertising Age a little while ago highlighted the interesting fact that for many companies, a presence in social media network Facebook is becoming statistically more popular than their own brand websites. However, as Mark explains, this change of tack may not necessarily be the best solution for businesses keen to promote their products and services.
When defining and communicating sustainability matters
by Virginie Bonjour on 9th August 2010
What does it really mean for a company to be sustainable? Should it be a company philosophy or just an employee and management engagement?
New websites for Burson-Marsteller EMEA
27th July 2010
The websites for Burson-Marsteller worldwide have been refreshed and modernized recently, forming a wider and more detailed overview of the company. During this modernization process, we in Europe also reviewed our websites and at the end of last year, we began a re-development process which took into account our desire to share details of our evidence-based communications strategy and to provide a central point through which our various information channels could be collated.
How do we deal with the exploding healthcare costs?
15th July 2010
Over the past decades innovations in healthcare have had a great societal impact. Vaccines have hindered epidemics, drugs, operations and modern medical equipment have helped dramatically improve quality of life. Many diseases once considered to be fatal in childhood have turned into chronic conditions. With new treatment options available, many people can live better and longer lives.
CSR and the pharmaceutical industry: new developments
26th May 2010
The pharmaceutical industry is under constant scrutiny regarding the way it operates. Because of the nature of its business, it is often considered to have a particular ethical responsibility towards the public. In particular, the “ethical mandate” to provide affordable drugs to all, exposes the pharmaceutical industry to very unique challenges.
Developing Juniors into Media Relations Specialists
6th May 2010
Stumbling upon an article advising on how to “develop junior staff into Media Relations experts” , I realized that my team leaders, while working on the International Red Cross Museum (MICR) Press Conference project, instinctively followed several steps that allowed me to acquire a great deal of experience in the field.
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