Newsroom » Insights and Reports
Bulgarian Parliamentary Elections
by Larissa Leuenberger on 28th May 2013
Bulgaria’s early parliamentary elections have seen no clear winner and acrimonious disputes over the results.
Burson-Marsteller study finds few governments have secured their national handles on Twitter
by Matthias Lüfkens on 21st November 2012
Only nine countries have secured their national Twitter handles and only three are verified
Barroso II mid-term review survey: Commission must do better
by Larissa Leuenberger on 13th November 2012
Brussels: Burson-Marsteller Brussels and EurActiv announced the results of their 2010-2014 European Commission Mid-Term Review today at an event in Brussels. The results clearly show a further deterioration in the perceived performance of the European Commission over the past year.
Reputation and product quality most likely to influence IT decisions, say European IT decision-makers in a Burson-Marsteller / Penn Schoen Berland study
by Chris.Cartwright on 1st October 2012
• Innovation is vital to driving reputation, say IT decision-makers
• Innovation and IT is vital to any organisation’s business strategy
London, 27th September 2012. Burson-Marsteller, a leading global public relations and communications firm, today released Inside the Mind of the CIO, a survey of 300 CIOs conducted by Penn Schoen Berland which looks at how European CIOs make their IT purchasing decisions, and how they feel about their roles. Vendor reputation and high quality products are the factors most likely to influence their technology purchases, say the majority of CIOs. Furthermore, the study found that innovation is the defining characteristic of tech market leadership and reputation.
Twiplomacy
by Matthias Lüfkens on 26th July 2012
Burson-Marsteller study finds almost two-thirds of world leaders are on Twitter– but how connected are they really?
Fair pay and home ownership as top priorities of Arab Youth
by Urs Rellstab on 2nd May 2012
Dubai, UAE; May 2, 2012: Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2012, the largest study of its kind of the region’s largest demographic.
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