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Burson-Marsteller study finds few governments have secured their national handles on Twitter
by Matthias Lüfkens on 21st November 2012
Only nine countries have secured their national Twitter handles and only three are verified
Barroso II mid-term review survey: Commission must do better
by Larissa Leuenberger on 13th November 2012
Brussels: Burson-Marsteller Brussels and EurActiv announced the results of their 2010-2014 European Commission Mid-Term Review today at an event in Brussels. The results clearly show a further deterioration in the perceived performance of the European Commission over the past year.
Reputation and product quality most likely to influence IT decisions, say European IT decision-makers in a Burson-Marsteller / Penn Schoen Berland study
by Chris.Cartwright on 1st October 2012
• Innovation is vital to driving reputation, say IT decision-makers
• Innovation and IT is vital to any organisation’s business strategy
London, 27th September 2012. Burson-Marsteller, a leading global public relations and communications firm, today released Inside the Mind of the CIO, a survey of 300 CIOs conducted by Penn Schoen Berland which looks at how European CIOs make their IT purchasing decisions, and how they feel about their roles. Vendor reputation and high quality products are the factors most likely to influence their technology purchases, say the majority of CIOs. Furthermore, the study found that innovation is the defining characteristic of tech market leadership and reputation.
Burson-Marsteller Names Donald A. Baer Worldwide CEO
by Susanne Bader on 8th August 2012
New York, July 19, 2012 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Donald A. Baer as Worldwide Chief Executive Officer. Baer has wide-ranging executive experience across the worlds of media, communications, journalism and politics, including serving as White House Communications Director and Chief Speechwriter for President Bill Clinton. He joined Burson-Marsteller four years ago, serving on the senior management team as Worldwide Vice Chairman and Chief Strategy Officer and leading many major client engagements.
Hotline
18th February 2011
Burson-Marsteller is expanding its customer service with a new, around the clock, hotline. Our crisis communication professionals are now available in the evenings, overnights and weekends at the number 0800 455 840. With this hotline, Burson-Marsteller can intervene in sudden crisis situations, provide quick reputation protection and support for complex issues. The hotline offers immediate and quality help at all times.
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