by Christian Fisch on 25th March 2013
Zurich, 25 March, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Matthias Graf as the new CEO of its Swiss operations, with offices in Zurich, Geneva and Berne. Matthias takes over on 2 April from Marie-Louise Baumann who will become Chairman of Burson-Marsteller in Switzerland.
PR in Switzerland: Communications campaigns with actual mountains to climb, with Burson-Marsteller’s David Hart
by David Hart on 21st February 2013
Upping sticks and moving your life abroad can be a challenging experience. New cultures, new languages and a new pace of life can often take a while to adapt to.
by David Hart on 13th February 2013
Successful communications require a good story, told to the right people, at the right time.
by Larissa Leuenberger on 4th February 2013
Zurich February 4th 2013. Dev Rakshit, previously Senior Consultant in Healthcare & Science Communications, takes over the lead of the Practice. David Hart will take the lead of Corporate & Financial Communications.
by Matthias Lüfkens on 21st November 2012
Only nine countries have secured their national Twitter handles and only three are verified
by Larissa Leuenberger on 19th November 2012
by Larissa Leuenberger on 13th November 2012
Brussels: Burson-Marsteller Brussels and EurActiv announced the results of their 2010-2014 European Commission Mid-Term Review today at an event in Brussels. The results clearly show a further deterioration in the perceived performance of the European Commission over the past year.
Reputation and product quality most likely to influence IT decisions, say European IT decision-makers in a Burson-Marsteller / Penn Schoen Berland study
by Chris.Cartwright on 1st October 2012
• Innovation is vital to driving reputation, say IT decision-makers
• Innovation and IT is vital to any organisation’s business strategy
London, 27th September 2012. Burson-Marsteller, a leading global public relations and communications firm, today released Inside the Mind of the CIO, a survey of 300 CIOs conducted by Penn Schoen Berland which looks at how European CIOs make their IT purchasing decisions, and how they feel about their roles. Vendor reputation and high quality products are the factors most likely to influence their technology purchases, say the majority of CIOs. Furthermore, the study found that innovation is the defining characteristic of tech market leadership and reputation.
by Susanne Bader on 6th September 2012
Zürich, September 6, 2012. Gabi Badertscher, previously Senior Public Affairs Consultant, is taking over management of the division effective September 1, 2012.
by Toula Stoffel on 8th August 2012
(Zurich and Washington) August 7, 2012 – Burson-Marsteller, a leading public relations and communications firm, today announced it has launched a new subsidiary, Consitor. Consitor is focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. Consitor’s teams provide clients with support in strategy development, brand life cycle management, key opinion leader (KOL) development, scientific communications, health economics, policy, advocacy and market access. The firm will work on business issues that impact clients at both the corporate level and the product level.
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