Newsroom Overview
Fair pay and home ownership as top priorities of Arab Youth
by Urs Rellstab on 2nd May 2012
Dubai, UAE; May 2, 2012: Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2012, the largest study of its kind of the region’s largest demographic.
Strong new additions to Digital and Healthcare practices
by Urs Rellstab on 15th February 2012
Zurich, 15 February 2012. Burson-Marsteller has added two new proven specialists to its team: Matthias Lüfkens as Head of the Digital Practice, and Dev Rakshit as a Senior Consultant in Healthcare & Science Communications.
Burson-Marsteller Switzerland reassigns responsibilities within its Executive Board
by Urs Rellstab on 9th January 2012
Zurich, 9 January 2012. Burson-Marsteller announces a reassignation in its executive board: Martin Hofer, previously Head Corporate Communications, will head the Public Affairs Practice. Ute Dehn Christen, previously Head Corporate Financial Communications, will lead the Corporate & Financial Communications Practice.
New Managing Director for Burson-Marsteller Geneva
by Urs Rellstab on 12th December 2011
Geneva, 12 December 2011. Burson-Marsteller, leading PR company in Switzerland, appoints a new Managing Director in its Geneva office (Switzerland). Chris Cartwright replaces Tony Burgener and will also be a member of the Executive Board. In addition, Chris leads the B-M EMEA Technology Practice. The Geneva office will serve as a hub for international companies seeking global communications support from Burson-Marsteller, with the backing of the whole network of 92 offices globally.
WEF’s Matthias Lüfkens joins Burson-Marsteller to lead EMEA Digital Practice
by Susanne Bader on 28th November 2011
Matthias Lüfkens will join Burson-Marsteller on 1 February 2011 to lead the Digital Practice across Europe, Middle-East and Africa (EMEA). Lüfkens has been the Head of Digital media at the World Economic Forum (WEF) since 2004. In addition to designing and implementing the WEF’s digital strategy, Matthias has advised a wide range of Fortune 500 companies as well as non-profit organisations on social media. He is a columnist on mastering social networks for French-Swiss business magazine Bilan, and a frequent speaker at major technology events such as LeWeb in Paris, Lift in Geneva, the Next Conference in Berlin, SIME in Stockholm and TedxZurich.
Burson-Marsteller announces exclusive partnership with Czech agency Bison & Rose
24th March 2011
Brussels/Prague, 23 March 2011 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has entered into an exclusive partnership with Bison & Rose, a leading Czech public relations agency.
Hotline
18th February 2011
Burson-Marsteller is expanding its customer service with a new, around the clock, hotline. Our crisis communication professionals are now available in the evenings, overnights and weekends at the number 0800 455 840. With this hotline, Burson-Marsteller can intervene in sudden crisis situations, provide quick reputation protection and support for complex issues. The hotline offers immediate and quality help at all times.
European and global companies now focus on Social Media Interactivy – while Asian Companies’ Social Media Presence grows, Study Finds
15th February 2011
New York, February 15, 2011 – Sixty-seven percent of Asian companies in the Fortune Global 100 are now using at least one social media platform, up from 50 percent 12 months earlier, while the number of European and U.S. companies using social media remained virtually flat at 89 (+1%) and 84 (-2%) percent respectively. This was a key finding of the Second Annual Burson-Marsteller Global Social Media Check-up, which examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and local and language-specific social networks.
People Power
14th February 2011
The effects of media channels and social media platforms during the Egyptian Revolution.
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