Newsroom Overview
Björn Edlund, Former Executive Vice President And Head Of Group Communications At Royal Dutch Shell, Becomes Senior Advisor To Burson-Marsteller
26th April 2010
Zurich, 26 April 2010 – Björn Edlund, former Executive Vice President and Head of Group Communications at Royal Dutch Shell, is to become a Senior Advisor to Burson-Marsteller, the global public relations and communications firm.
Seventy-Nine Percent Of Large International Companies Are Using At Least One Social Media Platform To Engage With Stakeholders, Study Finds
2nd March 2010
Zurich, March 2, 2010 – More than three-quarters (79 percent) of the Fortune Global 100
companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders, according to a new study on the usage of social media published today by Burson-Marsteller, a leading global communications firm. This study is the first in Burson-Marsteller’s Evidenced-Based Communications research series, which will focus on providing data to support insights-
driven communications programs.
Web project honoured by Anthrazit magazine
11th February 2010
One of the projects we worked on during 2009 was for the Swiss National Science Foundation, when their flagship education website Gene ABC was re-launched. The website has received a place in the annual awards given by Anthrazit magazine here in Switzerland for the “Best 200 Swiss Websites of the Year“.
Why blog?
2nd February 2010
Could the reason why so many business managers are reticent when considering a blog for their company be that they are unclear about what exactly “blog” means?
Burson-Marsteller Announces Commitment to “Evidence-Based Communications”
20th January 2010
Zurich, 20 January, 2010 – Burson-Marsteller, a leading global public relations and communications consultancy, announced today it has adopted a research-focused approach to communications called “Evidenced-Based Communications.” During 2009, Burson-Marsteller internally rolled out a new firm-wide methodology for developing, monitoring and measuring communications programs. The approach was developed by the firm’s senior leadership team and some of the firm’s most experienced client leaders around the globe.
SMI companies are social media stragglers
18th January 2010
Zurich, January 18, 2010 – Burson-Marsteller Switzerland, a leading PR and communications agency with offices in Zurich, Bern and Geneva, is publishing a study on the use of social media platforms by SMI companies.
Dr. Urs Rellstab succeeds Roman Geiser as the CEO of Burson-Marsteller Switzerland
5th January 2010
Zurich, 5 January 2010 – Burson-Marsteller Switzerland, one of the leading PR and communications agencies with offices in Zurich, Bern and Geneva, is undergoing a change in top management. Dr. Urs Rellstab is moving to Burson-Marsteller Switzerland from economiesuisse, the association representing Swiss business. He will replace Roman Geiser, who will take on an international role within Burson-Marsteller Europe.
Gen Suisse
1st January 2010
Since 1991, Gen Suisse has dedicated itself to the dialogue between the scientific community and society on genetic engineering and biomedicine.
Novartis Pharmaceuticals Switzerland
1st January 2010
One client, several projects: Novartis Pharma Schweiz is a Burson-Marsteller healthcare client that receives all-round support.
Successful IPOs with the Burson-Marsteller signature
1st January 2010
Hardly any other agency in Switzerland has handled the communication of so many public flotations (IPOs) as Burson-Marsteller.
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